100+ shipped projects
Design systems. Product. AI.
Design systems.
Product. AI.
Design systems.
Product. AI.
18 years
design system architecture
strategy & governance
token architecture
multi-brand theming
accessibility
design engineering
figma at scale
ai workflows
ai adoption & enablement
product design
user research
entrepreneurship
No big deal!
Dragonpass
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Taking a hugely underperforming login flow (32.6%) to a projected 65–82% success rate
deep discovery
digital brand
product design
Before: 32.6% login success rate
After: Projected range of approx. 65–80% login success (+32–50%)
Biometric opt-in: From 14% to 100% (user intent; actual may vary)
Customer support load: Major anticipated reduction
Taking a hugely underperforming login flow (32.6%) to a projected 65–82% success rate
deep discovery
digital brand
product design
Before: 32.6% login success rate
After: Projected range of approx. 65–80% login success (+32–50%)
Biometric opt-in: From 14% to 100% (user intent; actual may vary)
Customer support load: Major anticipated reduction
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Marius Cloete
She has ninja-level capabilities to hit demanding headlines.
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Marius Cloete
She has ninja-level capabilities to hit demanding headlines.
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Marius Cloete
She has ninja-level capabilities to hit demanding headlines.
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Fareed Iqbal
Despite being a contractor, she worked like a permanent member of staff and showed care in her work like it was her own company.
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Fareed Iqbal
Despite being a contractor, she worked like a permanent member of staff and showed care in her work like it was her own company.
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Fareed Iqbal
Despite being a contractor, she worked like a permanent member of staff and showed care in her work like it was her own company.
More..ish
Ready for review
Stamped out: a founder’s tale of the little loyalty app that could have been
end-to-end
branding
product strategy
Research, brand and MVP for a loyalty platform for small businesses
100+ vendors and 5,000+ users at peak
Scalable design system and voucher logic
£350k angel investment interest
Stamped out: a founder’s tale of the little loyalty app that could have been
end-to-end
branding
product strategy
Research, brand and MVP for a loyalty platform for small businesses
100+ vendors and 5,000+ users at peak
Scalable design system and voucher logic
£350k angel investment interest
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Tim Corrigan
Cassie literally saved our project.
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Tim Corrigan
Cassie literally saved our project.
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Tim Corrigan
Cassie literally saved our project.
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Andy Tierney
Cassie can take complex problems and turn them into intuitive, user-friendly design.
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Andy Tierney
Cassie can take complex problems and turn them into intuitive, user-friendly design.
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Andy Tierney
Cassie can take complex problems and turn them into intuitive, user-friendly design.
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Mick Angel
She has been responsible for some of the most important visual designs the team at BAE Systems were involved in.
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Mick Angel
She has been responsible for some of the most important visual designs the team at BAE Systems were involved in.
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Mick Angel
She has been responsible for some of the most important visual designs the team at BAE Systems were involved in.
Hermes to Evri
Ready for review
From Hermes to Evri: shaking off a less than reputation with a UI and design system reinvention
design system creation
ui design
accessibility
Cross-platform UI refresh (web, app, POS)
Design system from scratch
New ways of working adopted org-wide
3M+ 5-star Trustpilot reviews post-rebrand
From Hermes to Evri: shaking off a less than reputation with a UI and design system reinvention
design system creation
ui design
accessibility
Cross-platform UI refresh (web, app, POS)
Design system from scratch
New ways of working adopted org-wide
3M+ 5-star Trustpilot reviews post-rebrand
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Rhys Davies
She brings energy, focus, commitment and an eye for detail that's always been appreciated by all who work with her.
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Rhys Davies
She brings energy, focus, commitment and an eye for detail that's always been appreciated by all who work with her.
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Rhys Davies
She brings energy, focus, commitment and an eye for detail that's always been appreciated by all who work with her.
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Rachel Brown
Her design approach is pragmatic and refreshing... she delivers real end-user value while keeping clients happy.
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Rachel Brown
Her design approach is pragmatic and refreshing... she delivers real end-user value while keeping clients happy.
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Rachel Brown
Her design approach is pragmatic and refreshing... she delivers real end-user value while keeping clients happy.
Jupita
Coming soon
Building a highly granular,multi-brand design system
Building a highly granular,multi-brand design system
Multi-brand icons that actually work!
